All universities engage in research and teaching, but these universities also have a third, critical mission extension. Through extension agricultural based colleges and universities bring vital, practical information to agricultural producers, small business owners, consumers, families, and young people. Ukulima Frontline leverages its position within Egerton University, one of the biggest agricultural universities in Kenya, to bring that research output directly to farmers through consultation. It provides non-formal learning opportunities to people throughout the country to farmers and other residents of rural communities as well as to people living in urban areas. It emphasizes taking knowledge gained through research and education and bringing it directly to the people to create positive changes.
• Top quality and timely extension and agricultural support services
• Convenience and ultimate personalization
• Diversified market segments ensuring less dependence on one particular product
• Strategic market segmentation and implementation strategies